Wednesday, May 18, 2011

Creating a Landing Page that Converts Well ? AnswerArticle.com


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Creating a landing page that converts is just as crucial as getting focus traffic to your ad. Everything on your landing page must make your reader gravitate towards your call to action. The goal of this article is to provide an insight into how you can craft an ideal, professional landing page without having to settle for shoddy work.If you are just researching Landing pages and want to see how it can advertise your business then a prime example is Resellers Heaven.

Pay Attention on Persuasion: Writing a high converting landing page is all about persuading your visitors to take the desired action. In order to do that your copy must be compelling. So your objective should be to write to deliver a clear message that?s convincing. Not to focus on being creative or cutesy for your readers. It might be fun to appear mysterious, creative or smart. However, this will do the opposite of what you want to achieve with your landing page. Keep in mind that as a business person, you want to get a return for your investment. So, if you want to get the creative juices flowing, then become a novel author. Do not take this out of context because there is nothing wrong with putting a little creativity into your landing page. But your whole purpose is to make your readers believers and not get them puzzled.

Write Long Copy Only When Needed: There will always be opinions about whether or not long or short copy should be used. In order to pick out the best one, determine what is needed to achieve your goal. Why is your landing page needed? Do you want to see more sales? Are you hoping to obtain more leads? A click through to your website? Based upon various items, you should be aware of the things that you readers want to know before they will make a decision to buy your merchandise. For example, for an product that is more costly, it is apparent that you really have to tell them about the basic benefits of owning this product and get them to take action. But then again, if you collect email leads on your landing page, you could make your point with a short amount of ad copy. So, writing long copy will depend on your intent. Only use it when necessary.If you?re just researching Landing pages and wish to see how it may promote your business a prime example is passive profit portals.

Focus on the YOU: Remember that you visitors are not concerned about you, your company size or how much you work on this offer. When somebody takes out the time to visit your page, it?s all about them. So be certain that you make your landing page focus on the second person and not on you. everything that has a we word should be changed to a you word. This will be so that the reader can relate the things that are said in your ad copy and not to your own accomplishments. Insert numerous you and your words into your ad copy instead of us and our. The first question your visitors will ask themselves when they visit your page is, ?what?s in it for me?? This is one of those little changes that can get your more conversions in no time at all.

In conclusion, writing a good landing page is not hard. You must remember the right elements to keep in mind while you are crafting it.

If you want to use Landing pages to its best effect be sure you promote services such as Commission Siphon Formula.

Source: http://answerarticle.com/creating-a-landing-page-that-converts-well-3/

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