A recent survey from Mobile Marketing Data Laboratory looked at feature phone users.
Demographics
Between the 21st and 24th of June 2013 992 members of the MMD monitor panel completed a private internet-based questionnaire. All of them currently used a feature phone, and 331 were with docomo, 330 with au, and 331 with SoftBank as their mobile carrier. Their ages were between 15 and 69.
From other surveys, feature phones make up just over 50% of the existing phones in circulation, although new smartphone sales outpace existing phone sales.
My wife still has a feature phone, and she?s in no rush to upgrade; she likes the idea of a smartphone for web browsing, but is reluctant to leave behind the physical keypad for email.
Research results
Read more on: feature phone,mmd laboratoryQ1: When might you buy a smartphone? (Sample size=992)
By end of June 2013 2.9% By August 2013 3.3% By October 2013 1.8% Sometime this year, 2013 8.7% Next year, 2014 3.8% Not really decided (to SQs) 46.1% Don?t plan to buy (to SQs) 33.4% Q1SQ1: Why don?t you want to buy a smartphone? (Sample size=788, multiple answer)
Don?t feel the need for one 63.0% Monthly fees are high 58.1% Handset is expensive 38.3% Satisfied with my current phone 34.2% I only need voice calling 26.4% Battery life is poor 24.3% Lots of unnecessary features 23.0% Smartphones look difficult to get the hang of 17.5% Smartphones are too large 14.2% Touch panel looks awkward to use 11.2% Don?t know what?s good about smartphones 9.9% There?s no smartphone I want 9.7% If I change to one there will be contract cancellation fees 4.4% Other 4.4% Don?t really know 3.8% Q1SQ2: What features of your current feature phone do you often use? (Sample size=788, multiple answer)
Voice calls 94.3% 90.1% Camera 50.5% Infrared 22.8% Internet 22.4% One Seg digital television 16.5% Osaifu Keitai electronic cash 10.4% Music player 8.2% GPS 4.7% Other 1.9% Q2: When did you buy your current feature phone? (Sample size=992)
2013 5.3% 2012 13.8% 2011 19.0% 2010 20.3% 2009 12.9% 2008 or earlier 21.7% Don?t remember 7.1%
Permalink
Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/_T4sbmdTDMI/
bruce irvin charlie st cloud young jeezy world wildlife fund rosario dawson keith olbermann gsa
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.