After the success of its original content such as ?Hemlock Grove? and ?House of Cards?, Netflix seeks to create exclusive products for Mexico. It also seeks to ensure broadcasting rights for popular programs and movies in that country, where a strong competiton boomed with Veo from Televisa and Clarovideo from Am?rica M?vil.
The director of global corporate communications, Joris Evers, assured that ?we want people to say ?we want to watch that program?, but they only have it on Netflix?. Evers added that ?we are very happy with the original content we have created and our members have been very receptive to it. Due to that fact we have become more enthusiastic about making more, and that opens up possibilities?. Out of the seven million memberships that the OTT has outside of the United States more than a million of them are concentrated in Latin America especially in Mexico and Brazil, its two biggest markets of the region.
Furthermore, Netflix seeks to consolidate alliances with Microsoft and Sony to introduce voice control to the market in the Xbox and PlayStation consoles. The product innovations director of Netflix, Chris Jaffe, said that ?the traditional controls will still be used, but although these are ideal for videogames, they are not for the consumption of VOD content?. And he added that ?the world in general becomes more exciting when you can use your voice to control all kinds of experiences. We see a big future in the use of voice, even outside of the area of consoles?.
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