Wednesday, October 5th, 2011 at 9:35 am ?
Coffee cup advertising is any advertisement put upon a coffee cup that is distributed out of an office, cafe, or drive-through coffee shop. This was first popularized in Australia and reached popularity in the US, India, and parts of the Middle East. It\?s a form of advertising that is placed directly in the hands of the consumer. Direct ads have higher visibility and great recall rates. From pizza box ads and Chinese take out boxes to coffee cup advertising, direct ads immediately reach the consumer at a personal, one-on-one level.
Moreover, coffee stores are always going to be a great place to stop by and hang out since just about everyone loves coffee or tea. Evidence of this is all over, as coffee shops and new businesses are popping up all over the country. This obviously shows that a lot of people love coffee. Coffee became important to our culture since many businesses and personal transactions are discussed over a cup of coffee. If you have a business that you want to promote, you can capitalize on coffee\?s popularity by producing promotional coffee cups.
Coffee cup advertising is a great form of building brand awareness and reinforcing the company and products they have to offer. Leading the consumer\?s path to purchase, in advertising, and more so coffee cup advertising, is the Dovetail Effect. The Dovetail effect, with reference to the coffee cup advertising business, is the path to purchase upon viewing an advertisement across a range of mediums, time and time again; finally, in viewing the advertisement on an advertised coffee cup at the top of consumers\? lips.
A lot of businesses today use coffee cups to advertise for good reason. Promotional coffee cups are an easy, less expensive way to market a company. People see the logo everywhere the cup goes. The natural curiosity of human beings draws a person to look at the cup\?s logo more closely. They wish to understand what the cup says. They would like to know if they\?re missing a funny saying or a good photo. Simply put, a logo coffee cup puts the company name in front of more people compared to any other type of advertising when utilized in the right manner.
Your business can definitely make the most of coffee cup advertising. Promotional coffee cups with your logo are likely to be used for long periods of time. Your promotional coffee cup will last 10 times more than a cheesy pen or a calendar that\?s only usable for twelve months. Promotional pens dry out before you can get some use out of them. Also they will be in the trashcan if it doesn\?t write anymore. If they do happen to hold onto it, it\?s because they don\?t know it doesn\?t work anymore and when they go to use it and it doesn\?t write, it\?ll end up in the trash anyway. You\?ve just lost the promotional reason for the product. Calendars can serve your purpose for a maximum of only one year. Therefore, coffee cups work best as promotional tool.
It\?s not strange that things such as paper cups may be used in creative approaches to help your organization expand. There are businesses that are experts in coffee cup advertising that you may speak with when you decide to take this course. Learn about them online today.
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Tagged with: advertising ? beverage ? business ? coffee ? Environment ? food ? marketing ? off line promotion ? Online Business ? Public Relations ? Sales
Source: http://productlaunchformula3.co.uk/6494/what-is-coffee-cup-advertising/
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